| 15 Low Budget Ways Of Marketing Your Mortgage | | | | that you do. You'll be surprised how many referrals |
| Business | | | | you can get. |
| Whether you're new to the mortgage business or an | | | | 10. Bookmarks - Design and create a special |
| old experienced hand at it...one challenge that is always | | | | bookmark using your logo, contact information, and |
| there is...how to inexpensively get the word out about | | | | mortgage specialty. Visit the "Real Estate" section and |
| your mortgage business and generate new prospects | | | | embed them into each real estate book you can find. |
| and customers. | | | | You can target specific readers such as investors or |
| Yes, the traditional forms of advertising such as the | | | | debt consolidation prospects. |
| yellow pages, newspaper ads, radio or television spots, | | | | 11. Teach - Contact your library or community college |
| and your local Chamber of Commerce are often | | | | and offer to teach a free evening class. Your subject |
| times just too expensive and usually budget busters. | | | | could be "Credit," "Mortgage 101," or "Identity Theft" (hot |
| Everyone in the mortgage business faces this same | | | | topic right now). |
| dilemma. | | | | 12. Realtors/Agents - If you're having a problem |
| But, there are plenty of other options available to you | | | | establishing relationships with these folks, offer a free |
| that can be termed low budget. You need to think | | | | service to them such as: writing a mortgage article for |
| "outside of the box" and be a little creative. | | | | their newsletter; providing a second mortgage opinion |
| Here are a few ideas to get you started: | | | | for their customers; creating open house fliers for them |
| 1. Business Cards - You probably have a huge box of | | | | (only if you're very good at it). |
| them...why not use them! Where ever you go, who | | | | 13. Speaker - Give free talks to community |
| ever you talk to, what ever you mail, make sure you | | | | organizations. This one of the most overlooked and |
| leave a trail with your business card. | | | | yet effective ways of marketing your Mortgage |
| 2. Bulletin Boards - The last time I checked they were | | | | Business. |
| still free to use. Take advantage of this and get the | | | | 14. Discount - Offer an incentive via a discount on |
| word out about your Mortgage Business. | | | | credit reports, appraisal, or lower closing costs using an |
| 3. Car Signs - Your very own moving bulletin board | | | | attractive certificate. Don't miss an opportunity to hand |
| promoting your Mortgage Business...the cost per | | | | out one of these coupons. |
| exposure is super low...this is truly no-brainer! | | | | 15. FSBOs - The FSBO market is a super niche |
| 4. Windshield Flyers - A low cost activity and a super | | | | market and a great lead generator. The really nice part |
| producer of leads. What more can you ask of an | | | | is that it's very inexpensive to get it going and |
| inexpensive idea? | | | | producing. Take a close look at this one. |
| 5. Door Hangers - Another low cost idea that gets | | | | As you market your business, closely monitor the |
| results. You're the one doing the targeting with a | | | | performance of your advertising. Ask new customers |
| message that you have picked. | | | | how they found you and then use this information to |
| 6. School and Church Directories - There are lots of | | | | really direct your marketing. |
| directories that offer low cost ad alternatives for your | | | | If you're looking for that one "magic bullet," you |
| Mortgage Business. Don't pass them by...there are | | | | know...the one idea that gets your phone ringing off the |
| some gems there. | | | | hook, the applications rolling in, and fills your pipeline...I |
| 7. Say "Thank You" - Use your phone, note cards, | | | | don't think it exists. |
| postcards, or letters...continue to thank people that help | | | | I do know that if one form of advertising is not bringing |
| or assist you in any way. | | | | in customers for you, then you need to try something |
| 8. Open Houses - Visit both Realtor/Agent and FSBO | | | | new immediately. Pick something fresh that recharges |
| open houses. Prepare a flier for the property and | | | | your batteries and motivates you. Find the right mix of |
| leave a few copies. Working a few Sundays will do | | | | advertising formats and ideas; add your personality |
| wonders for your business. | | | | and knowledge to the mix and you'll guarantee your |
| 9. Banks - Visit banks and promote your loan | | | | success. |
| programs. Most banks don't offer the same programs | | | | |